Meatmasters GroupCelebrating 30 years
The care we take becomes the trust you earn.
Care you can trace, from our farms to your plate.

Trade & wholesale pork, beef and lamb from a fully integrated South African producer — every cut to your spec, full loads delivered nationwide.

FSSC 22000 · Pork 360 · SCF certified  ·  Family-built since 1995
Meatmasters Certified
Independently certified
Pork 360  ·  SCF  ·  FSSC 22000
Pork 360 AssuredFSSC 22000 certified by DQS

Start here

Who are you buying for?

Tap your role — we’ll take you straight to what’s relevant, with the right cuts, packing and terms for you.

🚚 Full loads delivered nationwide · anywhere in South Africa
New supplier? Start with a trial order.
No full-load commitment. Same spec, same standards, delivered — prove us on one order before you scale.

Our integrated platform

A fully integrated meat value chain

Farm to fork — six divisions working as one connected system, from our own farms to the final cut. One owner, one standard, fully traceable at every step. Suppliers on the left, customers on the right — tap your role, or a division, to see what's relevant to you.

One quality system, end to endFSSC 22000  ·  Pork 360 assured  ·  IMQAS grading with SAMIC  ·  Batch-level traceability
Suppliers
Customers
Feeds our abattoir
Suppliers
Customers
Suppliers
From our abattoir
Customers
Suppliers
From our primal plant
Customers
Suppliers
Crown National
Customers
Suppliers
From all divisions
Customers

FARMING — Livestock at source

Pigs raised and sourced from trusted partner farms — many of them shareholders.

ABATTOIR — Slaughter & grading

High-throughput slaughter with independent IMQAS / SAMIC grading and full traceability.

PRIMAL PLANT — Deboning & cuts

Carcasses deboned into primals, trim and by-products — cut to your spec.

SMOKEHOUSE — Smoked products

Bacon, hams, smokies and deli lines from a traditional German smokehouse.

SUPPLIES — Trade & equipment

Crown National distributor — spices, casings, packaging, equipment and training.

RETAIL — Farm to fork

Meatmasters Butchery and ROOTS® bring the chain to the customer.

Wholesaler / distributor

Carcasses and boxed primals by the full load — or a whole deboned carcass cut to your spec, delivered nationwide. Take the full yield of a load for the best price.

  • Pork · beef · lamb carcasses
  • Deboned primals & trim
  • Full-load programme
See products

Butchery

Primal cuts plus everything behind the counter — Crown National spices, casings, packaging, equipment and training.

  • Primals cut to spec
  • Crown National supplies
  • Equipment & advice
See products

Retailer / supermarket

Consistent-spec fresh cuts and our full smokehouse range, with reliable nationwide supply.

  • Fresh pork & beef cuts
  • Bacon, hams, smokies
  • Reliable full loads
See products

Processor / manufacturer

Consistent manufacturing inputs — high-meat trim, sausage-class pigs, fat and offal.

  • Trim 90/10 · 80/20 · 60/40
  • Sausage sow & boar
  • Spek, flare fat, offal
See products

Food service / deli

Bacon, hams, smokies and deli lines from our German smokehouse — bespoke recipes welcome.

  • Smokehouse deli range
  • Bespoke & private label
See products

Offal buyer

Edible offal and 5th-quarter lines, pork and beef, packed to your spec.

  • Pork & beef offal
  • Heads · trotters · tripe · bones
  • Fresh or frozen
See products

Export buyer

Frozen boxed cuts and by-products, packed and documented for export.

  • Frozen boxed cuts
  • By-products
  • Export-ready packing
See products

Pig farmer

Become a supply partner — many of our farmers are shareholders. Consistent offtake and fair, independent IMQAS / SAMIC grading.

  • Guaranteed offtake
  • Transparent grading

Feed & genetics

Supply feed, genetics and breeding stock into our farming base.

Livestock agent / transport

Move livestock into our abattoir — reliable, regular volumes.

Spice, casing & ingredient supplier

Supply spices, casings and ingredients into our smokehouse and butchery-supplies divisions.

Equipment & packaging supplier

Supply equipment, tools and packaging into our Butchery Supplies division.

Retail customer

Find us at Meatmasters Butchery and ROOTS® — fresh cuts and smokehouse favourites.

Company profile

The care we take becomes the trust you earn.

Established in 1995, Meatmasters is a proudly South African, fully integrated meat value chain — managing every stage from farm, to factory, to fork. Each stage is led by skilled masters working to one shared standard. Care is central: for the products we deliver and the people who make them possible.

Vertically Integrated

Full value-chain ownership — farming, sourcing, processing, butchery and logistics — for consistent control at every stage.

Traceability-Driven

From sourcing through delivery, each step is connected and managed for complete visibility and accountability.

Trust-Led

Built on credibility earned over time, and relied on by buyers, trade partners and consumers alike.

Why trade partners choose us

Reliability at scale

Consistent specifications, dependable supply and price certainty — with full loads delivered anywhere in the country.

Integration as proof

Farm-to-factory control creates direct accountability and reduces quality variance.

Partnership over transaction

Long-term relationships built on care, shared standards and accountability.

The seal of quality

Meatmasters Certified — Product of South Africa

Our quality seal is a traceable promise — every cut moves through the hands of people who know their craft. Independent classification and grading run through IMQAS with SAMIC, and HAS quality-control methods maintain precision throughout. Certified to Pork 360, SCF and FSSC 22000.

Our story — three decades of mastery

1995
Founded in Vryheid — one butchery, one big ambition.
1998
Our own abattoir opens — a multi-species facility, the backbone of the chain.
2000
Reaching beyond Vryheid — supplying Durban and the wider region.
2003
Crown National distributor for Northern KZN — the trade one-stop shop.
2004
Natalia Butchery & on-site smokehouse — German-style deli craft.
2013
Matrix & Sage go live — data-driven, fully traceable operations.
2015
Deboning & freezing begins — boxed cuts for steadier, year-round supply.
2016
The ‘Goliath’ slaughter line arrives from Germany — a turning point for scale.
2019
ROOTS® Butchery launches — modern retail, everyday value.
2021
ROOTS® Xpress opens — value retail at speed.
2023
New-generation leadership steps in — succession with purpose.
2025
A new, expanded Primal Plant — major upgrade and added capacity, cut to your spec.
Today
Six divisions, farm to plate — and still mastering every cut.

Many divisions. One standard.

Our divisions

FARMING

FARMING

Where mastery begins.

The foundation of the ecosystem — built on generations of experience and responsible sourcing. We work closely with trusted farmers, many of them shareholders, so every partner meets our standards from the outset. Integrity is established at source, and full traceability begins here.

ABATTOIR

ABATTOIR

Where quality is verified and trust is secured.

Established in 1998, our high-throughput abattoir is where precision and control meet. Independent classification and grading run through IMQAS with SAMIC, with HAS quality-control methods maintaining precision at every step. Advanced tracking connects every stage — reliable regional supply for our own operations and external trade partners.

PRIMAL PLANT

PRIMAL PLANT

Precision in every cut.

Our deboning and primal facility is built for precision at scale. From traceable input to final output we maintain consistency across volumes — supplying frozen boxed cuts and trimmings to key markets across KwaZulu-Natal, Mpumalanga and Gauteng, cut to customer spec.

SMOKEHOUSE

SMOKEHOUSE

Tradition perfected.

Rooted in a traditional German smokehouse, where time-tested recipes and natural smoking methods are still applied today — without relying on additives. From everyday staples to specialised deli products, the same care is maintained at scale, and bespoke recipes are welcome.

BUTCHERY SUPPLIES

BUTCHERY SUPPLIES

Supporting the craft behind the counter.

Sole distributor of Crown National in Northern KwaZulu-Natal. From casings, spices and marinades to packaging, tools, equipment and cleaning materials — consistently sourced and available, with practical advice on recipes, meat blocks and costings, plus hands-on staff training.

RETAIL

RETAIL

From factory to fork.

Where mastery meets the customer — through Meatmasters Butchery and our ROOTS® partnerships. Fresh cuts, processed and speciality products, all shaped by the same standards that run through the value chain. Everyday essentials or custom requests: cut to order, every time.

For trade buyers

The full-load programme

Commit to full loads and we commit to you — predictable supply, locked pricing, delivered to your door anywhere in the country.

One load. Your spec. Best price.

  • A full load = 12–14 pallets ≈ 150 pig carcasses ≈ 13 tonnes
  • We cut the whole load — about 150 pigs — into any spec you want, to your cutting list
  • Take everything that comes off 150 pigs and you get our best price
  • Delivered nationwide — anywhere in South Africa
  • Fully traceable, farm to fork

Whole deboned carcass — cut to your spec

Take the whole animal deboned to your own cutting list: a balanced mix at one blended price, nothing wasted, and the carcass keeps moving. Ideal for wholesalers and processors.

Product range — trade & wholesale

Find your cut

Pick a species, then tap down to the exact cut. Add cuts to your quote and send the list to us on WhatsApp. Every cut supplied to your spec; full loads nationwide. Prices on request.

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Tap a region to step in (whole quarter → primal → cut). Tap any other region to jump straight there.

0 cuts in your quote Send quote → WhatsApp

Reference

How to read the grades

Pork — PORCUS fat class

SA pork classification ranks carcasses best to worst (leanest to fattest):

P → O → R → C → U → S

Our carcasses grade almost entirely P and O across every stream. S is the sausage class (sow & boar) for manufacturing.

Beef — grade & fat code

A youngest & most tender, then AB, B, C (mature, deepest flavour). The number (e.g. A2) is the fat code, 0 (lean) to 6 (fat).

Lamb & Mutton

Lamb grades A2 / A3 — young & tender. Mutton AB · B · C — mature, fuller flavour. Supplied whole, sides or selected cuts to order.

Cut specs

BIRO — whole primal, minimally trimmed.   DDD — deboned & fully trimmed to spec.   SQ — square-cut.   90/10 · 80/20 · 60/40 — trim by lean-to-fat ratio.

Questions, answered

Working with us

Can I start small before committing to full loads?

Yes — start with a single trial order. Same spec and standards as any order, delivered to you. Most trade partners begin this way, then scale to the full-load programme.

What’s your minimum order?

Flexible. We run a full-load programme (≈150 carcasses / 13 tonnes) for the best pricing, but we’ll quote single boxes, primals or a trial order to get started.

Where do you deliver?

Full loads anywhere in South Africa, with regular regional distribution across KwaZulu-Natal, Mpumalanga and Gauteng.

Can you cut to my exact spec?

Yes. Any primal, bone-in/rind-on (BIRO), deboned and trimmed (DDD), square-cut (SQ) or trim by lean-to-fat ratio — pork, beef and lamb, cut to your cutting list.

How is pricing handled?

Quote on request. Our best price comes from taking the full yield of a load — about 150 pigs — cut to any spec you want. Chat to Tobie about what suits you.

How do I get a pricelist or place an order?

WhatsApp Tobie Gouws on 082 893 5858 — fastest. Or use the product navigator above to build a request, and send it through.

Get in touch

Let's talk supply

Tobie Gouws
Sales Manager
Bernd Klingenberg
General Manager / Director
Address
106 East (Oos) Street, Vryheid, KwaZulu-Natal, 3100
Office
(+27) 034 981 4222
Web
www.meatmasters.co.za
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Our website
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WhatsApp Sales
Nationwide delivery: full loads delivered anywhere in South Africa, with regular regional distribution across KwaZulu-Natal, Mpumalanga & Gauteng.
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