Many Masters.
One Purpose.
A proudly South African, fully integrated value chain managing every stage of meat production – from farm, to factory, to fork.
The care we take becomes the trust you earn.
What brings you to Meatmasters today?
Buying for a business?
Shopping for home?
Get to know the Group
Contact the right team
Many Masters.
One Purpose.
A proudly South African, fully integrated value chain managing every stage of meat production – from farm, to factory, to fork
The care we take becomes the trust you earn.
What brings you to Meatmasters today?
Buying for a business?
Shopping for home?
Get to know the Group
Contact the right team
Farming
Abattoir
Primal Plant
Smokehouse
Butchery Supplies
Retail
About Meatmasters
Established in 1995, Meatmasters is a proudly South African, fully integrated value chain managing every stage of meat production – from farm, to factory, to fork.
At the heart of our business is collective expertise.
From farming and sourcing through to processing, butchery, and logistics, each stage is led by skilled masters who refine their craft to deliver excellence in every cut. Across the entire system, partners operate as one connected network, each contributing deep knowledge while working towards a shared standard of delivery.
FOR BUSINESS
FARM TO FORK
– Wholsale & trade
– Direct to companies, retail & hotel
– Cut to your spec
– Traceability, quality, trust
RETAIL & OUTLETS
QUALITY YOU CAN TRUST
– Retail Stores.
– Great cuts, great value.
– Local outlets nationwide.
News & Resources
Insights, stories and resources that matter to you and your clients.
Patrick Friend: The man behind Meatmasters
In 1995, Patrick Friend took a chance and opened a small butchery in Vryheid, KwaZulu-Natal. Few could have imagined that this modest beginning would grow into a meat-processing business supplying customers across South Africa. Today, Meatmasters operates across the...
Smokehouse Tradition. Real Fire. Real Flavour.
There's something unmistakable about the rich aroma and distinctive flavour of traditionally smoked meat. It's a craft that has been perfected over generations, where time, temperature and technique come together to create something truly special. Smoking meat is...
From Farm to Fork: Why Traceability Matters at Meatmasters
When it comes to quality meat, knowing where it comes from is just as important as knowing how it's handled. From the farm where livestock is raised to the final product that reaches a customer's table, every step in the journey plays a role in ensuring quality,...