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Articles and media updates

From production insights to retail trends, this hub brings together the latest news, resources and expert perspectives from across the Meatmasters value chain. Explore articles, events, media, product guides and leadership insights that will keep you connected to every part of the business and our industry.

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News & Articles

Patrick Friend: The man behind Meatmasters

Patrick Friend: The man behind Meatmasters

In 1995, Patrick Friend took a chance and opened a small butchery in Vryheid, KwaZulu-Natal. Few could have imagined that this modest beginning would grow into a meat-processing business supplying customers across South Africa. Today, Meatmasters operates across the...

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Smokehouse Tradition. Real Fire. Real Flavour.

Smokehouse Tradition. Real Fire. Real Flavour.

There's something unmistakable about the rich aroma and distinctive flavour of traditionally smoked meat. It's a craft that has been perfected over generations, where time, temperature and technique come together to create something truly special. Smoking meat is...

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From Farm to Fork: Why Traceability Matters at Meatmasters

From Farm to Fork: Why Traceability Matters at Meatmasters

When it comes to quality meat, knowing where it comes from is just as important as knowing how it's handled. From the farm where livestock is raised to the final product that reaches a customer's table, every step in the journey plays a role in ensuring quality,...

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Choosing Quality Meat and Thawing It the Right Way

Choosing Quality Meat and Thawing It the Right Way

A great meal starts long before the cooking begins. Whether you're preparing a family braai, planning Sunday lunch or stocking the freezer for the week ahead, choosing the right meat and handling it correctly can make all the difference. While selecting quality meat...

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